The terms fragrance, scent, or aroma are used primarily by the food and cosmetic industry to describe a pleasant odor, and is sometimes used to refer to perfumes.
For most people, the process of smelling gives little information concerning the ingredients of a substance. It only offers information related to the emotional impact. Experienced people, however, such as flavorists and perfumers, can pick out individual chemicals in complex mixes through smell alone.

Find information and tips for effective usage of fragrance, perfume, scent, odor, cologne, eau de toilette, essential oils and also find the Fragrance Trend.

THE ESSENTIAL FRAGRANCE

The pure, distilled volatile oils of plants, known as essential oils, are a hot commodity for those seeking natural scents. Athens Atelier has developed a line of 100% botanical perfumes. These artisan-created fine fragrances are made using pure essential oils and perfumers absolutes sourced from around the world.

As our lives are inundated with chemicals and synthetics, people look towards nature to provide relaxation and healing. "Before synthetic scents were introduced in the late 19th century, perfume was used for therapy," says Eleanor Athens, founder of Athens Atelier. There is a strong market interest in natural fragrances due to the aromatherapy trend and a consumer movement toward organic and natural products.

Athens Atelier fragrance oils are based on organic jojoba oil and vegetable-derived vitamin E preservative. "Our commitment to organic and botanical sources enables us to use the best natural ingredients, and forego synthetic preservatives, colors, and scents," explains Eleanor. "Our fragrances recapture the magical complexity of pure botanical essences that is lacking in synthetic perfumes."

The Athens Atelier line of signature scents are fresh renditions of centuries-old fragrance formulae. The originals were beloved for their unique perfumes, and the modern fragrances already have a following. "These are not single note scents," notes Eleanor, "our fragrances use more than a dozen essential oils and perfumers absolutes in each one. The beauty of perfume is in bringing all the notes into perfect harmony. Heady jasmine from India, sweet, earthy Haitian vetiver, the unmistakable French lavender of Provence, fresh Guatamalan lemongrass; every scent has a character that must be recognized and respected to create a wonderful fragrance."

Athens Atelier offers pure perfume essences and botanical formulae body care in complementary scents for fragrance layering. Goods may be securely purchased online at athensatelier.com or through select retailers.

This article courtesy of http://www.fragrantcity.com/.
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